Well now you can find out. When combined with our Combo Indoor/Outdoor Cart Tracker, these location beacons can determine where your cart is within your store and when. This information can then be aggregated so you can see a history of when a cart was where...and for how long. If you are looking for a way to monetize your store real estate with traffic data for retail media ads - this is the one of the only privacy-centric ways to go about it.
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Completely self contained battery that lasts up to 10 years depending on broadcast frequency.
Each Beacon broadcasts a Bluetooth signal that is tied to a unique identifier. This identifier, or a series of Bluetooth beacon identifiers, are tagged to various areas of the store in the QuickTrack system. Beacon data can only be reported by a Combo Tracker travelling through the store.
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Beacon arrangement is completely tied to the facility or store we are mapping. Since multiple beacons can be detected at once by a Combo Tracker, it is important to confiture beacons and tag them appropriately in the QuickTrack system.
Beacons can be mounted to almost any surface using a bolt on method or double sided adhesive. No wires or additional mounting fixtures are required and the install does not affect any facility or store operations.
Location beacons are configured within a facility to identify areas of interest to facility managers and marketers. When combined with our Indoor Combo Tracker, you can identify how a cart (or other asset) has moved throughout your facility.
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Having the data is one thing...using it is another. With our customized dashboards, you can do more than just time stamp visits throughout the store. You can identify areas of your store with the highest foot traffic and loitering time and use that data for retail media placement. Your most popular end caps can now generate more revenue and impressions...and you can prove it.
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